LOS ANGELES, March 27 Reuters Walt Disney completed the addition of the generalaudiencefocused Hulu streaming service to the family friendly Disney on Wednesday, putting titles such as The Bear and American Horror Story in the same app as Moana and Frozen.

The combination, which the company started testing last year, is designed to make viewing more convenient for customers and to increase Disney39;s streaming subscriptions as cable TV usage declines.

Thousands of movies and TV shows from Hulu will be displayed alongside Disney programming across the Disney app and in search results. Subscribers who do not yet pay for a Disney bundle will see prompts to add Hulu for an extra 2 per month.

Parental control settings will allow subscribers to restrict access to more mature content from Hulu in children39;s profiles, Disney executives said.

Disney39;s streaming TV unit has been losing money since Disney launched in November 2019. Chief Executive Bob Iger has said the business will turn a profit this year. The media giant is under pressure from activist investors who criticize the company for investing billions in its directtoconsumer business but lagging behind industryleader Netflix.

As of December 2023, Disney had nearly 150 million global subscribers and Hulu nearly 50 million.

Reporting by Lisa Richwine; Editing by Sandra Maler

Source Reuters