Netflix says it will raise prices in US, Canada, Portugal, Argentina
Live events boost Netflix39;s advertising strategy
Netflix to stop reporting subscriber additions, focus on revenue, profit

Jan 21 Reuters Netflix reaffirmed its dominance of the streaming video market on Tuesday, as its mixture of live sporting events, popular returning series and singular moments, such as a football halftime performance by Beyonce helped attract a record number of subscribers over the holiday quarter.

The company added 18.9 million subscribers in its fourth quarter to bring its total global subscriber base to nearly 302 million customers a number that dwarfs its Hollywood streaming rivals.

Netflix sought to capitalize on its galloping popularity by raising prices in the U.S., Canada, Portugal and Argentina as it spends more on programming. In the U.S., the company39;s adsupported service will cost 7.99 a month, up from 6.99, while the premium package will cost 24.99, up 9 from existing pricing.

Investors reacted enthusiastically to the results, sending Netflix39;s stock surging about 13 in extended trade, lifting its stock market value by almost 50 billion. Over the last year, Netflix shares have gained more than 77, outpacing the SP 50039;s 24 rise.

Netflix reaffirms its leadership position and is absolutely running away in the streaming market, said Paolo Pescatore of PP Foresight. It is now flexing its muscles by adjusting prices given its far stronger and diversified…