NEW YORK, July 25 Reuters Amazon.com Inc will raise fees for its delivery and streaming service Prime in Europe by up to 43 a year, the online retailer said on Monday, as it moves to counter higher costs days before it reports quarterly financial results.
The price hike, following one that Amazon announced for Prime in the United States in February, reflects mounting pressure from Wall Street on new Chief Executive Andy Jassy to shore up profit as inflation rises and a downturn looms.
Shoppers in Germany, Amazon39;s secondbiggest market after the United States, will see fees for an annual Prime membership rise 30 to 89.90 euros 91.88. The retailer39;s No. 3 market, the United Kingdom, will have a 20 increase to 95 pounds 114.47 per year, while Amazon sites covering Spain, Italy and France will charge Prime members between 39 and 43 more yearly.
The changes take effect starting Sept. 15 when members join or next renew.
Amazon cited increased inflation and operating costs as well as faster delivery and more content to stream in statements on the price rises, the first since 2018 for some of the countries. We will keep working to ensure Prime offers exceptional value for members, it said.
In April, Amazon posted its first quarterly loss in seven years from headwinds including higher wages, rising gas costs and an unrealized loss from its stake in Rivian Automotive Inc.
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