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NEW YORK, Nov 12 Reuters Kraft Heinz is no longer making its packaged lunch brand Lunchables for lowincome students receiving free and reducedpriced meals from a federal program due to weak demand, according to a company statement, the latest blow to one of its bestknown products.
Chicagobased Kraft Heinz announced plans to sell to the school lunch program early last year at an industry conference, saying it would target the 25billion educational market.
But demand fell short of the packaged food manufacturer39;s expectations, the company said, as it looks to revive its wellworn brands such as Lunchables, JellO and Crystal Light, and grow sales volumes, which have faltered after multiple price hikes.
A 3.2ounce 90gram ham and American cheese Lunchables sells for 1.87 on Walmart.com.
While many school administrators were excited to have these options, the demand did not meet our targets, Kraft Heinz said in a statement. This happens occasionally across our broad portfolio, especially as we explore new sales channels. Lunchables products are not available in schools this year and we hope to revisit at a future date.
The U.S. Department of Agricultures school lunch program provides free and lowcost lunches to about 30 million children who are…