Samsung reshuffles leadership amid AI chip market competition
Shares fall amid market concern over competitiveness
Chairman Jay Y. Lee acknowledges unprecedented challenges

SEOUL, Nov 27 Reuters Samsung Electronics sought to inject impetus into its memory and foundry chip units by appointing new leaders on Wednesday, as it scrambles to catch SK Hynix and Taiwan39;s TSMC in the booming AI chip market.

The world39;s biggest memory chipmaker reavowed its faith in semiconductor chief Jun Younghyun by naming him coCEO and bestowing direct control of its struggling memory chip business.

Samsung also made U.S. chip head Han Jinman president and head of its foundry business making customerdesigned chips.

However, Samsung kept Chung Hyunho, secondincommand to Chairman Jay Y. Lee, as head of its Business Support Task Force and appointed a former CFO as Chung39;s deputy. That disappointed some analysts who argued for change among the biggest decision makers whose missteps they said made Samsung slow to embrace AI.

Samsung39;s share price closed down 3.4 as the reshuffle did little to calm concern about how the technology giant will navigate risk associated with the protectionist policies of U.S. Presidentelect Donald Trump.

Even before Trump39;s election triumph, Samsung39;s stock had been falling due to investor concern that it lags rivals as supplier to leading AI chip designer Nvidia.

Chip chief Jun takes on direct oversight of the memory chip business having headed the…