Feb 1 Reuters Google parent Alphabet Inc reported record quarterly sales that topped expectations on Tuesday, as its internet advertising business surged on consumers using Google search as they shopped online and advertisers upping their marketing budgets.

Alphabet39;s shares jumped more than 8 in afterhours trading, also rising on the company39;s announcement that it would undertake a 20toone stock split.

The results were the latest to reinforce that the global trend toward a more digital economy has made Big Tech companies resistant to smallmarket shocks. While concerns about rising inflation, COVID19 variants and supplychain shortages have rattled Wall Street and hurt sales at some businesses, the companies that control key gateways to ecommerce, hybrid work and streaming entertainment have not seen a dip since the early days of the pandemic.

Alphabet39;s sales jumped 32 to 75.3 billion in the fourth quarter, for a third straight quarterly sales record and topping the average estimate of 72 billion among financial analysts tracked by Refinitiv.

Consumers dove into Google search looking for apparel and hobbyist items, while retail, finance, entertainment and travel advertisers raised marketing budgets, Google39;s chief business officer, Philipp Schindler, said on an earnings call.

Analysts said Google, which generates more revenue from internet ads than any other company, is proving that its growth is unstoppable for the foreseeable future.

The pandemic has…