June 20 Reuters British retailer Marks Spencer on Monday named Alex Freudmann as its new food boss, succeeding Stuart Machin, who was promoted to group chief executive last month.

Freudmann, who is currently managing director of Australian beer, wine and spirits retailer Dan Murphy39;s, will join MS as MD of food on Nov. 1 and will sit on its executive committee.

Freudmann has also worked for Coles in Australia and British market leader Tesco.

While at Coles he worked with Machin and current MS Chairman Archie Norman.

Machin succeeded Steve Rowe as MS Chief Executive on May 25.

Freudmann said he shared the executive team39;s belief in the longterm potential to double the size of the MS food business.

Reporting James Davey in London and Aby Jose Koilparambil in Bengaluru Editing by Uttaresh.V and David Goodman

Source Reuters