June 22 Reuters HarleyDavidson Inc on Wednesday named former PricewaterhouseCoopers LLP PWC executive Tralisa Maraj as chief financial officer of its electric bike unit, LiveWire.

Maraj, whose appointment is effective immediately, was earlier CFO of Canada39;s CGX Energy Inc.

Milwaukeebased Harley in December announced that it would take LiveWire public though a merger with a blankcheck firm in a deal valued at 1.77 billion.

The company launched LiveWire last year, hoping to claw back lost market share, as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades.

Reporting by Nathan Gomes in Bengaluru; Editing by Maju Samuel

Source Reuters