LONDON, Dec 16 Reuters British consumer confidence crept up this month but is still close to alltime low levels as households see their incomes eroded by high inflation, market research firm GfK said on Friday.
GfK39;s monthly consumer confidence index, which dates back to 1974, rose in December to 42 from November39;s 44. It touched a record low 49 in September.
December39;s reading was the highest since July and the third consecutive monthly improvement in the index.
Nonetheless, Joe Staton, client strategy director at GfK, said the eight months of readings at 40 or worse was the first time such a run had occurred in the survey39;s nearly 50year history and added to signs of recession.
The outlook for our personal financial situation over the next 12 months perhaps the key metric as we enter a new year is stuck at 29, and concerns about our economic future remain acute, Staton said.
With scant seasonal joy at present and no immediate prospect of fiscal good news, it is unlikely we will see a rebound in confidence anytime soon, he added.
Britain39;s official budget forecasters warned last month of a record erosion in living standards, despite government schemes to limit the surge in energy bills caused by the war in Ukraine
GfK conducted its poll of 2,000 people between Nov. 30 and Dec. 9.
Reporting by William Schomberg; editing by David Milliken
Source Reuters