May 2 Reuters Ford Motor Co on Tuesday posted robust firstquarter revenue and profit, thanks to strong demand for trucks and SUVs, but issued a measured fullyear outlook tempered by continued losses in its electricvehicle unit.
In a late briefing, Ford Chief Executive Officer Jim Farley said he hopes the company becomes boringly predictable at meeting investor expectations. Ford missed Wall Street estimates for the fourth quarter, leaving 2 billion on the table, Farley said earlier this year.
Farley also said Ford does not intend to pursue EV sales volume at any cost after the automaker earlier in the day slashed Mustang Mach E prices for a second time this year.
Farley39;s stance contrasts sharply with that of Tesla Inc CEO Elon Musk, who said last month that the EV maker could cut profit margins on vehicle sales to zero and make up the difference through sales of softwareenabled services. Tesla, however, has the advantage of earning higher profit margins on its EVs than Ford and other legacy automakers have across their full portfolios.
Facing declining demand for its products in China, Ford will restructure its operations there to run on lower investment, and double down on its commercial vehicle business there, including EVs, Farley said. Ford39;s joint venture with Chinese automaker JMC Corp can become an export hub for lowercost commercial electric and combustion vehicles, he added.
Ford handily beat analysts39; expectations for firstquarter earnings before…