July 11 Reuters Amazon.com hopes to tempt U.S. shoppers on Tuesday to open inflationthinned wallets by offering deeper discounts on a wide range of goods and services during this year39;s Prime Day 48hour shopping event, including its firstever travel discounts.

A year of inflation has lifted mortgage rates, rents and food prices for consumers ahead of Prime Day, which falls on July 1112 this year.

CFRA Research analyst Arun Sundaram said Amazon39;s U.S. Prime Day discounts this year are mostly deeper than in previous years. The online retailer is marking 60 off Gap clothing, 50 off on Sony headphones and 40 off Peloton exercise bikes, according to Bank of America.

Amazon Prime members can also save up to 40 on items such as Sherpani bags and ZOA Energy drinks, by checking out using Buy with Prime, directly from Amazon39;s thirdparty merchants.

Last year, U.S. online sales during Amazon39;s Prime Day shopping event reached nearly 12 billion, up 8.5 from the previous year, as inflationhit Americans pounced on discounted essentials and electronics, according to Adobe, which tracks online spending.

Michael Ashley Schulman, chief investment officer at Running Point Capital Advisors, said Amazon Prime sales growth will be slower this year, as many American consumers still have postpandemic shopping fatigue and are cautious about abusing their wallets.

They are looking to spend more on experiences, travel, and entertainment, Schulman added. Running Point Capital Advisors…