Zara owner aims to boost use of recycled fibres
All textile products to use more sustainable fibres by 2030
New targets come as EU regulations loom

MADRIDLONDON, July 11 Reuters Zara owner Inditex said on Tuesday it will look to recycling and sustainably farmed crops to reduce its environmental impact by 2030, as fastfashion retailers face growing pressure to cut waste.

By the end of the decade around 40 of the Spanish group39;s fibres will come from conventional recycling and 25 from sustainably farmed crops, Chief Executive Oscar Garcia Maceiras said, revealing new sustainability targets at the annual shareholders39; meeting in A Coruna, northern Spain.

Another 25 will come from nextgeneration materials in which the group is investing, and the remaining 10 from other sustainable sources, the company said.

The new targets come as the European Commission is drawing up regulations to make clothing retailers pay for the waste they produce, arguing that fastfashion companies encourage customers to shop impulsively and incentivise purchasing larger quantities of clothes.

Inditex previously had targets to use more sustainable cotton, linen, polyester, and fibres made from wood pulp, but did not have an overall goal for recycled fibres.

Moving forward on sustainability is natural for us, said Inditex NonExecutive Chair, Marta Ortega, in brief comments to investors at the AGM. She called the new targets a great challenge.

Inditex has achieved record sales, margins…