SHANGHAI, Aug 9 Reuters Li Auto said it aimed to outsell BMW, MercedesBenz and Audi in China in 2024 as the up and coming Chinese automaker accelerates rollouts of new models and ramps up production.

We would strive to become the no.1 premium car brand in China in 2024 in terms of sales, Li Auto39;s CEO Li Xiang told investors on Tuesday night, adding that the company could achieve a monthly delivery of 40,000 units in the fourth quarter after a production rampup.

Founded in 2015, Li Auto will launch its first pure battery electric model MEGA at the end of this year and expects it to be the topselling model among all cars priced above 500,000 yuan 69,315 with all types of fuels in China, Li said.

The company will launch four new models next year including three EVs, he said.

A price war started by Tesla in January had pressured Chinese EV startups like Nio and Xpeng to face sales slumps and expanding losses in the first half.

But Li Auto managed to gain market share in the segment of cars priced above 300,000 yuan and grow profits this year with four extendedrange hybrid vehicles targeting family users.

The company posted a positive net income for the third consecutive time in the second quarter, which saw an increase of 147 from the net income in the first quarter.

It delivered 173,251 cars in the first seven months of this year, increasing 145 from the same period a year ago. The company targeted to deliver more than 100,000 vehicles in the third quarter….