NEW YORK, Aug 31 Reuters Arm Holdings Ltd plans to launch its roadshow for investors after Labor Day, as the chip designer prepares for its muchanticipated initial public offering IPO in September, according to people familiar with the matter.

Arm, owned by SoftBank Group Corp, is expected to set a price range for its offering next week, the sources said, adding the company plans to price its shares on Sept. 13, with stock trading to start the following day.

SoftBank plans to sell about 10 of Arm39;s shares in the IPO at a valuation of 60 billion to 70 billion, Reuters has previously reported. SoftBank decided to sell fewer Arm shares in the IPO after buying the 25 stake in Arm it did not directly own from its Vision Fund unit.

Several customers of Arm have held talks about taking a piece of the IPO including Apple, Amazon.com, Intel, Nvidia, Alphabet, Microsoft, Samsung Electronics and TSMC, Reuters has previously reported. Arm and SoftBank have set aside 10 of the shares to be sold in the IPO for its clients.

A successful IPO for Arm would be a boon for SoftBank, which in August reported its third consecutive quarterly loss, hit by declines in valuations of major holdings such as Chinese ecommerce firm Alibaba Group, German telecommunications company Deutsche Telekom and U.S. wireless carrier TMobile U.S.

Goldman Sachs Group, JPMorgan Chase, Barclays and Mizuho Financial Group are the lead underwriters for the offering. Arm39;s shares will be listed on the Nasdaq…