BEIJING, Sept 4 Reuters Kweichow Moutai and coffee brand Luckin Coffee on Monday launched in China a latte advertised as containing the fiery Chinese spirit baijiu, as the Chinese luxury liquor maker aims to pull in younger consumers.

The 38 yuan 5.23 sauceflavoured latte, which Luckin discounted to 19 yuan on the first day of sales, was one of the most discussed topics on Chinese social media platform Weibo, with several users saying they had placed orders.

Moutai, known as the national liquor of China, is a potent, colourless spirit that is usually served at banquets in China, and drinkers say that the flavour and aroma of Kweichow Moutai39;s version are similar to soy sauce. The companies said the latte alcohol content was lower than 0.5 of its volume.

The launch comes amid a slowing economy and as Kweichow Moutai, whose alcohol sells at an average market guide price of 1,499 yuan, has been looking for ways to be more accessible and pull in a new generation of users. The company, based in China39;s southwestern Guizhou province, also launched a baijiuinfused ice cream last year.

Chinese social media users posted videos of themselves picking up cups of the drink and being told by sales staff that they should not drive after drinking it. By Monday afternoon in Beijing and Shanghai, Luckin39;s app showed that the drink had sold out at several stores.

Independent food industry analyst Zhu Danpeng said the collaboration would most likely benefit both brands.

Moutai…