SHANGHAI, Sept 26 Reuters Discount ecommerce is set to dominate globally during the critical upcoming holiday shopping season in the West and Singles Day in China, analysts said.

Platforms in China, the worlds largest ecommerce market, have recently described a valueformoney battle stoked by economic insecurity and a slowerthanexpected retail recovery following the lifting of COVID19 curbs late last year.

In much of the rest of the world, meanwhile, from Southeast Asia to North America and Europe, consumers are in the thrall of fastgrowing platforms, like PDD Holdings39; Temu and Bytedanceowned TikTok Shop, which ship cheap goods from China at a time when costofliving is front of mind for many.

China has long been a major exporter of a host of consumer products, but this latest export trend, of its ecommerce marketplace dynamics to the rest of the world, has shaken up online shopping globally.

Lowcost platforms in China, as well as multinational companies shipping from the country, look set to shape the year39;s final quarter one that included the allimportant holiday season, as well as China39;s largest shopping festival.

These marketplace dynamics that first emerged from China, or were invented in China, are now dominating the Western world, said Sharon Gai, the former head of global key accounts at Alibaba and author of Ecommerce Reimagined.

Other online retailers are seeing this insurgence of these cheap Chinese goods that are flooding in from the likes of…