Oct 5 Reuters Luxury electricvehicle maker Lucid Group on Thursday launched a cheaper, rearwheel drive version of the Air Pure sedan starting at 77,400, as it looks to stoke demand.

Higher borrowing costs have hit sales of electric vehicles over the last few quarters, while a price war unleashed by Tesla has hurt the ability of smaller EV makers such as Lucid and Rivian Automotive to grab market share.

The new Lucid model, however, is more expensive than the world39;s most valuable automaker Tesla39;s Model S luxury sedan, which starts at about 75,000.

The cheaper electric sedan will offer a range of 410 miles on a full charge and will be available immediately, Lucid said. Its most expensive offering, Air Sapphire, which is also its fastest car, is priced at 249,000.

The company, which is backed by Saudi Arabia39;s Public Investment Fund, had cut prices of its Air luxury sedans by as much as 12,400 in August even as it burns cash and posts bigger losses in its race to keep up with Tesla.

Lucid had reported secondquarter revenue of 150.9 million. Analysts expect it to record 207.9 million in sales in the third quarter, according to LSEG data.

The EV maker opened its first overseas production factory last month in Saudi Arabia and the Saudi government has agreed to buy up to 100,000 Lucid vehicles over the next decade.

Shares of the Newark, Californiabased firm, which have dropped 19 so far this year, slipped 3.6 in early trading.

Reporting by Akash Sriram in…