PARIS, Oct 25 Reuters Renault said on Wednesday it will invest 3 billion euros 3.2 billion by 2027 to launch eight new vehicles and boost electric vehicle EV sales outside Europe as part of a global relaunch for the French car brand.
As part of its 2021 strategy turnaround, the French carmaker has focused on the most profitable segments in Europe EVs and compact models.
But combined with the loss of Russia the group39;s second market following the Russian invasion of Ukraine, this has made Renault more dependent on the European market.
Over the first nine months of 2023, nearly 69 of Renault39;s sales were in Europe, up from 63 a year earlier.
As our product renewal is bearing fruit in Europe, we are now going to make the brand more global and more profitable, Renault brand CEO Fabrice Cambolive said in a statement.
Renault said that by 2027, EVs and hybrids should make up a third of sales outside Europe.
The first of Renault39;s new vehicles for global markets is a small SUV derived from the Dacia Sandero, called Kardian, which was revealed Tuesday in Brazil the Renault brand39;s secondlargest market after France.
The car will be launched next year in Latin America and Morocco.
Five of the new models will be either compact or larger to position the brand in the most valuecreating segments, Renault said.
The models will be based on two new platforms. The first is a modular platform that includes the Kardian, for assembly in Latin America, Turkey, Morocco…