NEW DELHI, Nov 17 Reuters Amazon is targeting merchandise exports worth 20 billion from India by 2025 by adding thousands of small sellers to its ecommerce platform, a company official said on Friday.

We are very encouraged by the number of entrepreneurs who signed up this year. We are looking to scale up, Bhupen Wakankar, director global trade, Amazon told Reuters on the sidelines of an industry event, referring to plans for exports.

There was huge demand for Made in India organic health supplements, homeware like bath towels, jute rugs, and robotic games for children ahead of the Black Friday Cyber Monday sale, an 11day shopping period from Friday, Wakankar said.

Launched in 2015 with a handful of sellers, Amazon Global Trade, the business to consumers B2C exports platform of the ecommerce giant, is gaining traction in India.

The company has added more than 100,000 small manufacturers to sell a wide range of products to overseas customers, he said.

Some of the sellers are first time exporters, including those who left their corporate jobs to start ecommerce exports, he said.

Thousands of small exporters, who earlier lacked access to global markets, have seen 70 business growth annually through ecommerce platform, which provided logistics support and access to more than 200 million Amazon Prime members globally, he said.

This comes as India39;s exports of goods declined 7 yearonyear during first seven months of this fiscal year.

On the ecommerce platform, the…