UK grocery inflation slows to 9.1 in November Kantar
Cost of Christmas dinner up 1.3 yearonyear
Sainsbury39;s has largest market share gain in over a decade

LONDON, Dec 5 Reuters British grocery inflation slowed again in November, while the rise in the cost of a traditional Christmas dinner is tracking well below the headline rate, industry data showed on Tuesday.

Food inflation39;s recent downward trajectory is being closely watched by consumers, the Bank of England as it considers the direction of interest rates, and lawmakers, given Prime Minister Rishi Sunak39;s promise to halve overall inflation this year ahead of a probable national election in 2024.

Market researcher Kantar said annual grocery inflation was 9.1 in the four weeks to Nov. 26, down from 9.7 in last month39;s report. It said grocery sales rose 6.3 yearonyear over the same period, with 28.4 of sales made on promotion, the highest in over two years.

The researcher said the average cost of a frozen turkey Christmas dinner for four with all the trimmings, Christmas pudding and sparkling wine was up 1.3 at 31.71 pounds 40.00, with Brussels sprouts and the pudding cheaper yearonyear.

Kantar said prices are rising fastest in markets such as eggs, sugar confectionery and frozen potato products.

The data provides the most uptodate snapshot of UK grocery inflation.

The most recent official data showed annual food inflation was 10.1 in October, having reached its highest since 1977 in March at more…