NEW DELHIBENGALURU, Jan 22 Reuters Japan39;s Sony Group said on Monday it has sent a termination notice to Zee Entertainment to call off a 10 billion merger of their Indian operations, following an impasse over who will lead the combined entity.

The deal, announced more than two years ago, was perceived as crucial for the survival of the companies in a highly competitive market, given the impending merger between Disney39;s Indian businesses and the media assets of billionaire Mukesh Ambani39;s Reliance Industries.

Sony said, opens new tab it had been engaged in discussions in good faith to extend the end date but the discussion period had expired without an agreement upon an extension of the end date.

It cited unmet conditions of the merger agreement as the reason for the termination.

Although Sony did not specify on Monday what conditions were unfulfilled, a stalemate over who will lead the combined company had put the merger in danger.

Zee proposed CEO Punit Goenka, but Sony disagreed in light of a market regulator probe into Goenka.

Sony said it did not expect any material impact on its fiscal 2024 results from the termination as it did factor in the deal to its outlook.

Zee did not immediately respond to Reuters39; request for comment.

On Friday, Zee had said it was committed to the merger and was working to close the deal through good faith negotiations. It was seeking to discuss an extension to a Jan. 20 deadline to close the deal.

A deal collapse will…