LONDON, Jan 25 Reuters British food and drink prices will continue to rise in 2024, contributing to an extended costofliving crisis, a prominent grocery industry researcher said on Thursday.

Food and drink inflation will be between 0.3 and 2.3 by the end of the year, the Institute of Grocery Distribution IGD, whose forecasts on UK food inflation have proved to be broadly accurate, estimated in its latest report.

UK food price inflation reached its highest since 1977 in March last year at over 19. Though this official measure slowed to 8 in December, rising food prices remain a major strain on the finances of many households.

The recent inflation figures highlight that the costofliving crisis is still real for many consumers, Michael Freedman, IGD39;s head of economic and consumer insight, said.

There is a real divide between mainstream society and those on the lowest incomes.

Household living standards have fallen over the past two years due to high inflation, contributing to the electoral challenge facing Prime Minister Rishi Sunak, who has suggested he will hold a national election in the second half of the year.

Britain39;s overall inflation rate was 4.0 in December.

In November, the Bank of England forecast that the rate of inflation would exceed 3 throughout 2024. It will update its forecasts on Feb. 1.

The IGD report also said food businesses will need to keep abreast of a slew of upcoming policy changes this year.

These include the introduction of new…