March 4 Reuters Anthropic, a startup backed by Google and Amazon.com, on Monday revealed a suite of artificial intelligence models known as Claude 3, the latest salvo in Silicon Valley39;s near incessant contest to market stillmore powerful technology.

According to the startup, the most capable in the family, Claude 3 Opus, outperforms rival models GPT4 from OpenAI and Gemini 1.0 Ultra from Google on various benchmark exams.

This is the RollsRoyce of models, at least at this point in time, CEO Dario Amodei said in an interview.

Advances from Anthropic39;s competitors have already been previewed or are expected, and Reuters was unable to verify the claims independently.

The news, on the heels of myriad rival announcements and Anthropic39;s Claude 2 release in July, shows how companies are vying to top charts that rank AI performance, at the same time as business customers are still grappling with how to put such technology to use.

Anthropic39;s President Daniela Amodei said customers would opt for Claude 3 Opus despite a higher price tag if they had a need for the most cognitively complex tasks, for instance handling a complicated financial analysis accurately.

Anthropic said it would charge 15 for Claude 3 Opus to take in every 1 million pieces of data known as tokens, and at least five times less for its smaller models to handle the same. By contrast, OpenAI charges 10 for each million tokens entered into its GPT4 Turbo model.

Anthropic also said Claude 3 is its…