SAN FRANCISCO, March 4 Reuters Shares in Tesla fell more than 7 on Monday after its sales declined in February in China, where it likely faced a slowdown during the Lunar New Year holidays.

The fall in sales in its key market dimmed the outlook for Tesla39;s global deliveries, at a time when the top EV maker is battling a decline in demand and rising competition, and is weighed down by a lack of entrylevel vehicles and the age of its product lineup.

Tesla sold 60,365 Chinamade vehicles in February, down 19 from a year earlier and the lowest volume since December 2022, according to data from the China Passenger Car Association. Tesla39;s Shanghai factory makes Model Y and Model 3 electric cars for the local market, Europe and other countries, and accounted for over half of Tesla39;s global deliveries last year.

Tesla shares ended down 7.2 on the day at 188.14, a slump of about 24 since the start of the year.

China39;s Lunar New Year holidays fell in February, reducing car purchasing activities. Tesla has introduced a series of price cuts and incentives to fend off slowing demand and rising competition from Chinese rivals such as BYD.

It39;s been a perfect storm of headwinds for Tesla in China. This was a negative data point that adds fuel to the fire around the stock, Wedbush analyst Dan Ives said.

Last week, Tesla unveiled new incentives including insurance subsidies to woo consumers in the world39;s largest auto market.

BYD on Monday launched a new version of…