Reuters Private equity firm Apollo Global Management has offered 11 billion for Paramount Global39;s Paramount Pictures film studio, a person with knowledge of the offer said on Wednesday, adding to takeover interest in the media conglomerate.

The film studio is considered the jewel of the Paramount media conglomerate, with an expansive movie library that includes classics such as The Godfather and Breakfast at Tiffany39;s, as well as blockbuster franchises like Mission Impossible, Star Trek and Transformers. It has attracted interest from many suitors over the years, including recently.

Shari Redstone, the media conglomerate39;s controlling shareholder through her stake in parent company National Amusements, has been reluctant to part with the studio that her father, the late Sumner Redstone, acquired in 1994.

The Financial Times newspaper reported that Redstone was unconvinced by Apollo39;s offer for the studio and is instead negotiating a rival deal with billionaire David Ellison, citing people briefed on the matter.

Skydance Media CEO Ellison has been in talks to acquire National Amusements, the holding company of the Redstone family, as a way to take control of Paramount Global. National Amusements directly or indirectly owns 77 of the voting shares of Paramount, giving it control of the firm39;s 100yearold film studio and television networks, including CBS, Nickelodeon, MTV and Comedy Central.

Paramount Global declined to comment on Apollo39;s offer, and Apollo…