WARSAWPRAGUE, April 9 Reuters Amazon and Temu are taking different tacks to challenge Poland39;s online marketplace leader Allegro, with the U.S. ecommerce giant leaning into video and the fashionfocused Chinese company relying on low prices to win customers.

The two retailers see opportunities in Central and Eastern Europe39;s biggest economy and the region as a whole, where growth rates are set to outpace those of more mature Western markets as incomes rise and more shoppers move online.

Amazon plans to add more original Polishlanguage shows to the five it has launched on its Prime Video service since 2023, its country manager for Germany, Austria, Switzerland and expansion markets Rocco Braeuniger told Reuters.

Where we have seen a good response was Prime Video and we will double down on this, he said. We will invest in Prime Video and local productions within the region.

Amazon39;s documentary about soccer star Robert Lewandowski is its mostwatched title ever in Poland.

Amazon Prime, which includes videostreaming alongside other services, costs 49 zlotys a year in Poland. Most Polish subscribers use the video benefit, which the company sees as key to attracting and keeping users, Braeuniger said.

Amazon, whose Alexa voiceassistant software was developed at its technology centre in the Polish city of Gdansk, also plans to invest more across the region, including in logistics.

We see a tremendous growth potential in CEE, Braeuniger said.

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