April 17 Reuters Netflix39;s plan to maintain subscriber growth after two quarters of blockbuster increases will be in focus when it reports earnings on Thursday, with some analysts warning that gains from a crackdown on password sharing are set to ease.

The streaming pioneer saw its strongest growth since the pandemic in the second half of 2023, with about 22 million people signing up for the service after the company curbed the sharing of passwords globally.

But the bump from the passwordsharing crackdown is expected to slow this year, turning the spotlight on its other efforts, including an adsupported tier and a growing focus on sports.

Here are five things to look out for in Netflix39;s earnings

SUBSCRIPTIONS IN THE MARCH QUARTER

Netflix is expected to add 5 million subscribers in the first quarter ended March, according to LSEG data. While that is nearly three times the 1.8 million additions it saw in the same period last year, it would mark a slowdown from the bumper growth it witnessed in the last two quarters of 2023.

Netflix originals including Fool Me Once and Griselda were among the top U.S. streaming programs through January and February, with licensed content such as Grey39;s Anatomy also among the most streamed, according to data from Nielsen.

The company is expected to add 3.7 million subscribers in the second quarter ended June.

WHAT39;S NEXT FOR PASSWORDSHARING CRACKDOWN?

Implemented globally in May last year, the success of Netflix39;s…