April 19 Reuters Netflix shares fell on Friday, as its surprise move to stop sharing subscriber additions and average revenue per member from 2025 sowed doubts in investor minds about growth peaking in some markets for the streaming pioneer.

The decision to hold back crucial metrics that have moved the stock market comes as Wall Street analysts expect subscriber growth for Netflix in North America and Europe to saturate.

Investors like transparency and the market has judged Netflix on its subscriber success ever since it has been on the stock market, said Russ Mould, investment director at AJ Bell.

To many, it is a valuable metric and hiding it comes at a time when many people are wondering if Netflix has reached maturity in many regions.

Netflix added new customers in the first quarter, but its secondquarter revenue forecast missed market expectations of 9.54 billion late on Thursday. It also decided not to report subscriber additions and average revenue per member from the first quarter of 2025.

While this is partially a sign of Netflix39;s unrivaled market share, it also raises questions about the streamer39;s ultimate ceiling in the current landscape, said Brandon Katz, entertainment industry strategist for Parrot Analytics.

Netflix39;s stock fell 6.5 to 570.34 in early trading and if losses hold, its market valuation was set to fall more than 17 billion to about 247 billion.

The slide also weighed on the shares of peers Roku and Walt Disney, which fell 1.5…