NEW YORK, May 15 Reuters Meme stocks are soaring again, delighting fans, frustrating detractors and showing Wall Street that the social media force behind the wild GameStop rally in 2021 is still going strong.

The American video game retailer is again the star, shooting up 340 over the last 10 trading days after a string of posts on the X platform from an account linked to Keith Gill, the central figure behind the previous frenzy.

Shares of other companies, including theater chain AMC headphones maker Koss and food storage container company Tupperware have followed suit. Like GameStop, many of the stocks are heavily shorted and their fundamentals have declined over the last few years.

It39;s hard not to use words like 39;insane39; when you look at this as a trader, said Jay Woods, chief global strategist at Freedom Capital Markets. The first time this happened, it was more of a movement, but right now this looks like a craze where people are saying, 39;Here39;s an opportunity39; and 39;Let39;s see if we can make a quick buck off of it.39;

Here is a quick, chartbased look at some of the factors driving the resurgence of the meme stock phenomenon.

Despite their recent stunning gains, GameStop and other meme stocks still have a ways to go before they match the advances in 2021. GameStop shares shot up as much as 1,700 that year, while AMC39;s surged 2,850 and U.S. listed shares of Blackberry rose nearly 280.

Many of these companies have been the target of short…