BRUSSELS, June 6 Reuters A Meta plan to use personal data to train its artificial intelligence AI models without seeking consent came under fire from advocacy group NOYB on Thursday, which called on privacy enforcers across Europe to stop such use.

NOYB none of your business urged national privacy watchdogs to act immediately, saying recent changes in Meta39;s privacy policy, which come into force on June 26, would allow it to use years of personal posts, private images or online tracking data for the Facebook owner39;s AI technology.

The advocacy group said it has launched 11 complaints against Meta and asked data protection authorities in Austria, Belgium, France, Germany, Greece, Italy, Ireland, the Netherlands, Norway, Poland and Spain to launch an urgency procedure because of the imminent changes.

Meta rejected NOYB39;s criticism and referred to a May 22 blog in which it said it uses publicly available online and licensed information to train AI as well as information that people have shared publicly on its products and services.

However, a message sent to Facebook users said Meta may still process information about people who do not use its products and services nor have an account if they appear in an image or are mentioned in posts or captions shared by a user.

We are confident that our approach complies with privacy laws, and our approach is consistent with how other tech companies are developing and improving their AI experiences in Europe including Google…