June 20 Reuters McDonald39;s will roll out its 5 meal deal from June 25 for a limited time at some restaurants across the U.S., the burger giant said on Thursday, as fastfood chains ramp up costfriendly options to boost spending among lowerincome groups.
Restaurant Brands Internationalowned rival, Burger King, is also considering a 5 Your Way deal as companies turn to improved offers and promotions to counter inflationhit customers who are increasingly opting to eat at home.
McDonald39;s value deal will include a McDouble or McChicken sandwich, small fries, fourpiece Chicken McNuggets, and a small soft drink for 5.
McDouble meal options may be priced at 6 at certain restaurants in Alaska, California, Guam, Hawaii, Nevada, New York Manhattan only and Washington.
McDonald39;s also brought back apponly Free Fries Friday that allows customers to snag a free medium fry with any 1 minimum purchase through the end of 2024.
Picky spending hurt performance at McDonald39;s and KFC parent Yum Brands in the latest reported quarter, whereas promotions fueled sales at Domino39;s Pizza.
Disposable income among the lowerincome groups in the U.S. is declining while menu prices have risen across the food industry over the past year as companies tried to mitigate higher commodity and supply chain costs.
Late May, McDonald39;s USA President Joe Erlinger denounced in an open letter viral reports of runaway Big Mac prices as painting an inaccurate picture of the company.
Meanwhile, the…