July 17 Reuters Netflix likely added the fewest number of subscribers in five quarters during AprilJune as sharp gains following a crackdown on password sharing ebbed and viewer attention moved to summer sporting events including the Euro soccer tournament.

The company added an estimated 4.82 million subscribers in the second quarter, according to LSEG data. That would be the lowest additions since the first quarter of 2023 and about half the 9.3 million it added in the previous three months.

Still, the streaming giant39;s efforts to sell a lowerpriced adsupported tier have yielded strong ad revenue growth. The company39;s ad revenue is expected to have more than doubled in the June quarter.

Overall revenue likely rose 16.4 to 9.53 billion, marking the fastest growth since the second quarter of 2021.

Netflix39;s original shows such as the historical romance Bridgerton and the limited series Baby Reindeer based on comedian Richard Gadd39;s experience with a stalker topped mostwatched charts in the second quarter, according to Nielsen data.

When it reports secondquarter results on Thursday, investors will scrutinize the streaming giant39;s efforts to expand its lowerpriced plan with advertising and look for updates on new growth drivers.

In May, the company said its adsupported tier reached 40 million monthly active users across the globe and accounted for 40 of all signups in the countries it was available, up from 23 million in January.

The ad push has resonated…