DETROIT, July 18 Reuters Ford Motor on Thursday outlined plans to use a Canadian plant it had earmarked for a future electric vehicle to instead build larger, gasolinepowered versions of its flagship FSeries pickup truck.
Ford in April had already delayed the launch of the planned threerow electric SUVs at its Oakville Assembly facility from 2025 to 2027, citing slower than expected growth in EV demand. It said on Thursday it remained committed to those EVs and that timeline but did not say where they would now be built.
The Dearborn, Michiganbased automaker plans to add capacity for 100,000 FSeries Super Duty trucks at the facility, including the ability to use what the company called future multienergy technology.
Super Duty is a vital tool for businesses and people around the world and, even with our Kentucky Truck Plant and Ohio Assembly Plant running flat out, we cant meet the demand, Ford CEO Jim Farley said in a statement. At the same time, we look forward to introducing threerow electric utility vehicles.
Growth in EV demand globally has slowed, causing market leaders like Tesla and BYD to cut prices to stimulate sales, and legacy automakers like Ford and General Motors to pull back on many of their lofty batterypowered goals.
Ford, which lost nearly 4.7 billion on its EV business in 2023 and has projected it will lose up to 5.5 billion this year, said in February the next generation of EVs would be launched only when they can be profitable.
GM on Monday…