Aug 22 Reuters Walmart said on Thursday it has partnered with Restaurant Brands39; Burger King to offer discounted meal benefits to its membership customers as the retail giant looks to make its services more attractive to compete better with Amazon39;s Prime.

Starting September, Walmart39;s members can avail discounts at Burger King, including 25 off on any digital order every day, the company said.

The partnership also comes as retailers and fastfood restaurant chains launch value deals to lure priceconscious customers after struggling to lift demand.

The retailer39;s subscription service Walmart Plus offers plans for 12.95 per month, or a yearly plan for 98, while its main competitor Amazon Prime39;s membership costs 14.99 per month, or 139 per year, in the United States.

Amazon said in May its U.S. customers could order from online delivery firm Grubhub directly on its shopping app and the website, extending a deal that already offers its Prime members a nofee access to Grubhub membership.

Members of Walmart Plus will be able to grab the offer at Burger King locations across the country by placing their orders on the restaurants chain39;s app or website, the retailer added.

Reporting by Anuja Bharat Mistry in Bengaluru; editing by Alan Barona

Source Reuters