NEW YORK, Oct 16 Reuters Procter Gamble is set to report muted quarterly revenue growth on Friday. The purveyor of Tide detergent, Dawn dish soap and Pampers diapers faces rivals competing on price in its two biggest markets, the United States and China.

Chief Financial Officer Andre Schulten said on Sept. 5 at an investor conference the consumer products company39;s first quarter, which ended Sept. 30, would not look materially different from the prior quarter. In its fourth quarter ended June 30, sales were flat and organic sales rose 2. Organic sales do not count the impacts of foreign exchange, acquisitions and divestitures.

The Cincinnatibased company, considered a bellwether for American consumers broadly, is seeing a slowdown in growth in its biggest market, the United States. PG executives have said it offers products for nearly every price point and across retailers, from Walmart to Costco.

Brian Mulberry, client portfolio manager at Zacks Investment Management, which has a stake in PG, said the company has not reduced prices in recent months, leading to weaker demand and slowing sales.

PG also has expanded its distribution to dollar stores such as Dollar Tree to broaden its market share among lowincome Americans earning less than 35,000 per year. But many are paring back their spending or turning to retailers39; ownbrand privatelabel products.

PG is giving a huge opening to a lot of private label, like Costco39;s Kirkland Signature and Vons, to really get…