NEW YORK, April 30 Reuters Ecommerce titan Amazon.com may be under increasing pressure to offer investors a dividend, as it now finds itself one of the few massive U.S. technology and growth companies not making regular payouts to shareholders.

Google parent Alphabet last week became the latest of the socalled Magnificent Seven group of market heavyweights to start paying a dividend, after Meta Platforms declared one in February. The announcements were followed by big postearnings gains in the shares of both companies, though they were far from the only factor.

That has left Amazon and Tesla as the only companies in the group that do not pay a dividend. Microsoft39;s payouts date back some 20 years, while Apple and Nvidia have been paying dividends for over a decade.

Amazon will report quarterly results and hold a conference call with analysts after the market closes on Tuesday, in the midst an earnings season that has produced mixed reactions to results by Big Tech companies.

It certainly puts the spotlight on Amazon because now theyre really the last one standing in terms of Big Tech not paying a dividend, said Nicholas Colas, cofounder of DataTrek Research.

Dividends are representations of earnings power. So the fact that the rest of Big Tech has now decided to be able to exhibit earnings power and growth in earnings power with a dividend, that leaves them very much isolated versus the rest of the group, Colas said.

David Katz, chief investment officer of…